Remember when customer loyalty programs were first introduced? Customers were given a card and told to collect points and brands believed that they were building customer loyalty. Today’s customers want to feel valued and listened to; they want personalised experiences that aren’t provided to every customer.
Customers are loyal when they are engaged with a brand and what it stands for. Examine your brand and define it in terms of the ultimate promise to the customer. What is your customer experience ambition?
- Post Time: 06-25-16 - By: http://www.rfidang.com