Business Cards – Some Interesting Facts

Your business card is one of the most significant advertising tools that you will ever create. You give your business card to your prospective customers and this will help them in having your contact details. You can keep your business cards in folders, or drop it along with letters, and also utilize it in innumerable other ways to allow people to make out who you are and what your business is.

Should you plan to place ads in your local magazines and newspapers, then chances are good that your professional business card would be a good fit for the publication’s business card advertising section. But regardless of the way you use your professional calling cards, they won’t be as effective as they could be if they don’t have a look of quality or they aren’t easy to understand. The main goal of a business card is to help your customers remember what you are advertising and why they should purchase it from you instead of competitors.

With only 1/2 inches in width and 2 inches in depth, a business card cannot contain everything that you might want to communicate about yourself. But if you use your creativity you will be able to get the essentials across. There are several things you need to be aware of before you start to design your card.

Always make use of a logo for your card. If possible get an expert designer to produce your business card’s logo. If you are giving a service or selling products which can be depicted with an emblem, then the logo you create should stand for that service or product in one way or the other. You should take care that it can be scalable for applying it on business cards, brochures, letterhead etc.

Make yourself and your firm stick in potential customers’ memories by coming up with a motto to put on your card. It should be punchy and shouldn’t take up more than a line. It should make them think about your products and/or services. You might also want to use this on all your other printed materials as well.

Would-be clients may have to use your email address and will certainly want your URL. They should both be on your card if at all possible. Use readable typefaces that are reasonably large. Be sure the text color and the background don’t clash or cancel one another out visually. For instance, it’s hard to read light yellow printing on a white card.

When setting up a business, it is essential to create ways through which people can communicate with you, for example, custom printed business cards or flyers. Visual communication and advertisements allow customers to associate images or colors with your business. Through visual association, customers remember your business and what it stands for. Although tangible forms of advertisement are useful, don’t forget to showcase your business on the television, the radio or the internet. More often that not, customers will respond to advertisements via the media.