One of the smallest, yet most powerful marketing tool in the world of business is the business card. It acts like a first impression. It is, most likely, the first visual your clients will see of your company. Therefore, it better leave a lasting impression-not to mention, encapsulate exactly what you and your company are all about. There are various styles to use when creating the perfect card. Be sure to choose the right card for you and your company. Choose a style that is professional, yet shows your company’s personality and culture.
Basic
The basic biz card is usually printed in black on plain, white stock paper. This simple approach may appeal to clients who just want the facts. Sometimes, there is no need for fancy fonts or creative images. This type of card has a clear and concise purpose-to give information about your company that the clients are looking for. These are printed on an 80-pound weight cover stock. The most popular finishes are linen, smooth, and laid.
Picture
Everyone has heard the saying “a picture is worth a thousand words”. Since one thousand words will (most likely) not fit on your company card, sometimes it’s a good idea to display your face on the card. This picture can be a photograph or even a caricature. This photograph can help a client put a face with a company. Pictures are usually printed in color for a more stimulating visual effect.
Multipurpose
Multipurpose business cards are genius. Not only do they promote your company and name, but they also have various other purposes. They may also act as a discount coupon or an appointment reminder. A multipurpose biz card can incorporate any feature that will make your company be remembered and show positive usability.
Tactile
Tactile business cards are distinguished not so much by how they look as by how they feel. This type uses various materials instead of cardstock paper. Tactile cards may be made of wood, metal, or plastic. They can be formed in different shapes, have extreme folds, or beautiful embossing. These cards are much more expensive than a regular business card, however, the impression that they leave on clients is usually very positive and effective. Tactile biz cards work well for a more edgy, creative company.
Outside-the-Box
Any card that is wildly original or draws immediate attention is known as an outside-the-box business card. These have no limits (except maybe price). They have become some of the most noted and interesting ways to promote a business. For example, some companies have used poker chips with their information on it instead of a rectangular card. A toy shop may opt for printing their card information on a whoopee cushion. The possibilities are endless!
And just in case you forgot, all business cards should include the following information: your name, title, the company name, address, phone number, email, and website.
Business cards are crucial in the entrepreneurial world. They can help get your name and company out there. And who knows, if you “play your cards right”, you may become a huge success, even with the help of a little piece of paper (or whoopee cushion).
- Post Time: 01-02-16 - By: http://www.rfidang.com